Noida: Greater Noida Authority has launched a beautification drive at Pari Chowk, Greater Noida’s most iconic landmark, following complaints from residents about its deteriorating condition. The move came after locals shared videos and photos on WhatsApp groups and social media platforms highlighting poor maintenance.Officer on special duty (OSD) Gunja Singh visited the site with her team on Saturday and launched the makeover project. “We have started repairing and cleaning the fairy sculptures. The central fountain is being restored. Trees around the chowk are being pruned, and the green belts in the area are being cleaned,” she said.Singh added that new grass is being planted at the roundabout, and new lights are being installed to ensure the area remains well-lit and visually appealing, especially at night. The beautification and maintenance work is likely to be completed within a month.Pari Chowk connects Noida Expressway to Surajpur–Kasna Road and serves as the main entry point to Greater Noida. Pari Chowk is also considered an important landmark in Greater Noida due to its strategic location and proximity to several key areas and institutions. The India Expo Centre and Mart is located just a few minutes from Pari Chowk and hosts national and international exhibitions, trade fairs, business summits, and cultural programs throughout the year. Thousands of delegates, participants, and visitors pass through Pari Chowk while heading to or returning from these events.In addition to this, there are over 100 academic institutions and colleges like Sharda University, Galgotias College, and Gautam Buddha University in the neighbourhood that attract a large student population, adding to the daily footfall around Pari Chowk. Harinder Bhati, a resident of Beta 1, described the chowk as the heart of Greater Noida and expressed disappointment over its neglected state. “We visited the spot recently and found garbage, dry leaves and broken tiles scattered around. The fountains were not working, the water pipes were damaged, and even the fairy sculptures were in a state of disrepair,” he said.“There are many colleges and academic institutions close by in Knowledge Park. There are high-rises and residential sectors in this vicinity as well. It is our collective responsibility to maintain this landmark,” Alok Singh, a resident of Sector Alpha 1, said. “If this is called Pari Chowk, it should look like it,” he said.Pari Chowk was developed in 1991. The traffic pressure has immensely increased over the years at this rotary.
