HQ: Bondi Beach, Australia
Founder: Anna Feller
Social:Instagram
Category: Swimwear
E-comm:rashiworld.com
Price Range: $155 – $355
Hero Product:Short-Sleeved Crop Tee ($195)
PR Representation: Lucky Chalm
How to get in touch: info@rashiworld.com
Origin Story
Founded in 2025, Rashi World was born in Bondi Beach’s coastal rhythm yet inspired by a global mindset. Championing fashionable sun protection, each piece offers UPF 50+ coverage, blocking 98% of harmful UV rays, which in Australia can be up to 10 times stronger than elsewhere in the world. Providing pieces to layer over your bikini to maximize your time in the sun while keeping you protected, the brand sits at the intersection of fashion, function and philosophy.
