These are the stories making headlines in fashion on Thursday.
Louis Vuitton to Show Cruise 2027 at The Frick
Louis Vuitton will present its Cruise 2027 collection at The Frick Collection in New York City on May 20. “Presenting the Cruise collection at The Frick Collection offers a unique dialogue between contemporary creation and such a remarkable artistic setting, where, surrounded by masterpieces spanning from the Renaissance onward, we enter into conversation with a place where art, history and beauty have long been preserved and celebrated,” said Louis Vuitton Artistic Director of Women’s Collections Nicolas Ghesquière in a press statement. Louis Vuitton will also support the Frick’s dynamic exhibitions program and be the lead sponsor of the next three major special exhibitions at the museum. {Fashionista inbox}
Burberry Returns to Growth
Burberry Group reported its preliminary 2025/2026 earnings on Thursday, highlighting a return to comparable sales growth and improvement in profitability (despite flat year-on-year growth) for fiscal year 2026, ended March 28. “This financial year marks a meaningful inflection point for Burberry,” said CEO Joshua Schulman. “We’ve returned to profitable comparable sales growth, with a strong fourth quarter driven by momentum in Greater China and Americas. Our strategy is working and there are clear opportunities for further growth…With increased brand relevance and product authority, I am more confident than ever that Burberry is firmly positioned for long-term value creation.” {Burberry Group PLC}
Dior Shows Cruise 2027 in Hollywood
Jonathan Anderson showed his Cruise 2027 collection for Dior in Los Angles on Wednesday, a collection that “explores the House’s longstanding relationship with Hollywood,” per show notes. The presentation referenced the Californian poppy and Alfred Hitchcock’s film “Stage Fright,” offering Anderson’s interpretation of “a dream of LA’s creative personae.” The collection also introduced new bag silhouettes such as a “streamlined update of the Saddle,” a bucket bag and a shoulder bag with a crescent base. {Dior}
Why YouTube Is Winning Back Brands
After years of embracing short-form video on social media, brands are shifting back toward longer form content, reports Amy Francombe for Vogue Business. Research conducted by Vogue Business and youth culture agency Archrival in 2025 reflected that 88% of Gen Zs and millennials use YouTube to find or discover new products. Fashion brands like Coach, Chanel and Nike are increasingly turning to documentary-style content, long-form storytelling and brand-building episodes on YouTube. {Vogue Business/paywalled}
